There is always, month on month, a steady stream of new customers coming in. Having consistent performance makes very clear how strong a channel can be. You can drive a one-off spike anywhere, but the constant stream is where the magic really lies.
Brand partnerships have emerged as powerful tools for driving conversions and enhancing customer loyalty. By working together, brands can create unique retail media offerings that keep customers engaged while optimising the checkout experience. Let’s dive into five case studies of successful brand partnerships, all using Tyviso’s technology to boost conversion rates and customer retention.
1. Secret Sales: 66% boost in basket completions and a 14% increase in AOV
Objective: With thousands of luxury and high-street brands, Secret Sales wanted to see if the right offers could drive basket completion and increase average order value (AOV).
Approach: Using Tyviso’s Gift With Purchase product, Secret Sales created a slick, custom widget to offer gifts on the basket page. The brand maintained full control over the widget design, ensuring seamless integration with their high-converting site.
Result: The strategy paid off, delivering a 66% boost in basket completions and a 14% increase in order value. The campaign also lifted holiday sales by 11%!
2. Parcel2Go: 17.2% increase in revenue per user
Objective: For Parcel2Go, the goals included increasing AOV and conversion rates in a non-traditional eCommerce setup.
Approach: Tyviso’s team helped Parcel2Go find high-quality partner brands, using the Gift With Purchase model to add value during checkout. Three split tests later, they nailed down the most effective design.
Result: The optimised checkout led to a 1.8% increase in basket completions, a staggering 29.23% increase in average order value, and a 17.2% increase in revenue per user.
3. The Nursery Store: 46% increase in basket completion
Objective: The UK’s leading nursery retailer needed to keep parents clicking “buy” by adding extra value in their first retail media endeavour.
Approach: The Nursery Store's customised widget offered three highly relevant brands as Gift With Purchase options, thanks to Tyviso’s expansive partner library.
Result: Within a month, 25% of customers picked a gift, which translated to a 46% increase in basket completion. Orders with a gift also had a 17.2% higher AOV.
4. Plusnet: 5% reduction in churn
Objective: In a competitive broadband market, Plusnet sought to build customer loyalty by adding value through exclusive rewards.
Approach: With Tyviso’s Rewards platform, Plusnet created a grid of 12 tailored offers, enhancing their “My Perks” page. The page was designed to blend seamlessly with the rest of the Plusnet site.
Result: Customers who visited “My Perks” were 90% more likely to upgrade, 33% more likely to revisit, and showed a 5% reduction in churn.
5. A Cleaning Brand’s Sparkling Success
Objective: A leading cleaning brand looked to Increase conversions, average order value, and basket completion rates by offering personalised Gift With Purchase offers.
Approach: Using Tyviso’s dynamic Gift With Purchase offers, the brand displayed relevant offers based on the customer’s cart. For example, those buying pet vacuum cleaners were offered a free trial of a dog food subscription. The campaign was validated with A/B testing, comparing dynamic Gift With Purchase offers with static ones.
Result: The dynamic ads saw a 2.5x higher click-through rate than static offers, and 50% of customers who engaged with a Gift With Purchase offer completed their purchase. The brand also saw a 4% increase in basket uplift, proving that personalised offers can make a significant impact on conversions.
Conclusion
These case studies demonstrate that the right brand partnerships, coupled with retail media strategy, can deliver measurable results. By leveraging tools like Tyviso’s Gift With Purchase and Rewards platforms, brands can create more engaging shopping experiences that resonate with customers and drive long-term success. So, whether you’re just starting to explore brand partnerships or looking to optimise your current strategy, there’s plenty of potential for growth.
Transcript
“At Tyviso we know that brand partnerships are the key to unlocking higher revenue without spending additional budget or offering discounts that eat into your margins. Our science-led approach has consistently delivered outstanding results. In fact, we are delighted to share a new record set by Haier, who achieved a remarkable 177% increase in basket completion rates by adding value through carefully chosen gifts with purchase.”
