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Customer churn is the silent killer of e-commerce. Every lost customer equals wasted marketing spend and missed lifetime value. The strongest results come from smarter retention. Case studies from EE and Plusnet show that well-designed rewards and brand partnerships cut churn by over 30%, protect profit margins, and build genuine loyalty.
In 2025, the smartest brands will step away from the discount race to the bottom and instead focus on strategic discounting combined with gift-with-purchase offers. This approach protects profit margins, lifts conversion rates, grows average order values, and strengthens customer loyalty.

Black Friday 2024 proved that consumer demand is stronger than ever. It also exposed the dangers of chasing sales through deep discounts alone. Retailers who cut prices by 40 to 50 percent quickly discovered that record-breaking sales do not matter when margins collapse.

In 2025, the smartest brands will step away from the discount race to the bottom and instead focus on strategic discounting combined with gift-with-purchase offers. This approach protects profit margins, lifts conversion rates, grows average order values, and strengthens customer loyalty.

Electronics brands are stuck in a cycle of discounts that drain margins and weaken loyalty. A new approach is changing the story. By using gift-with-purchase strategies and brand partnerships, leading brands like Hoover, Ninja and Shark are increasing conversions, lifting basket values and protecting profitability. The results show customers respond more to added value than lower prices, pointing to a more sustainable future for electronics retail.

Customer retention in telecoms is tougher than ever. Traditional perks, discounts and complex rewards frustrate more than they engage, while margins keep shrinking. EE and Plusnet prove there is a better way. By embedding brand partnership rewards into customer touchpoints, they cut churn and boosted upgrades, delivering real value without cutting prices.

Fashion and beauty brands often turn to discounts to boost sales, but this can weaken margins and brand value. By focusing on personalised rewards, curated offers and engaging checkout experiences, brands can increase conversions and loyalty while protecting their prices.