About Us
Tyviso is an e-commerce technology company helping brands increase revenue per customer across the Commerce Journey. We connect retailers with curated, brand-safe partner gifts that make the customer experience more rewarding from basket to post-purchase. That means stronger conversion, added post-purchase revenue, and better loyalty.
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600m+
gifts served to shoppers
£75m+
in partner revenue generated
5
countries and growing
The problem we saw
E-commerce brands around the world lose billions in margin every year through discounting.
Before Tyviso, we spent years inside some of the world’s biggest brands and saw the same pattern play out again and again. Prices were cut to win the customer. Sales came through, but the margin was chipped away in the process.
In boardrooms, it was often described as a necessary cost of acquisition. In reality, it meant giving away more value than brands could afford to lose.
Before Tyviso, we spent years inside some of the world’s biggest brands and saw the same pattern play out again and again. Prices were cut to win the customer. Sales came through, but the margin was chipped away in the process.
In boardrooms, it was often described as a necessary cost of acquisition. In reality, it meant giving away more value than brands could afford to lose.
Where Tyviso started
In 2021, we started with a simple question.
Could brands grow without relying so heavily on discounts? Could they give customers something genuinely valuable, without eating into margin? And could that approach be proven properly with data?
That first version of Tyviso was built to test exactly that.
Could brands grow without relying so heavily on discounts? Could they give customers something genuinely valuable, without eating into margin? And could that approach be proven properly with data?
That first version of Tyviso was built to test exactly that.
What changed
The early signs were promising, but we knew it could go further.
In early 2023, we rebuilt the platform from the ground up. That was when Tyviso became what it is today: an e-commerce technology company designed to help brands measurably grow across the Commerce Journey.
Rather than focusing on a single point of conversion, we looked at the wider customer experience. From basket and checkout to post-purchase and loyalty, the aim was to help brands create more value for customers and stronger commercial results.
In early 2023, we rebuilt the platform from the ground up. That was when Tyviso became what it is today: an e-commerce technology company designed to help brands measurably grow across the Commerce Journey.
Rather than focusing on a single point of conversion, we looked at the wider customer experience. From basket and checkout to post-purchase and loyalty, the aim was to help brands create more value for customers and stronger commercial results.
How we work
Tyviso was founded by Adrian Vella and Pierre Cozzani, who first worked together at Yahoo! managing and optimising some of the world’s largest accounts.
That experience shaped how we work today. We bring curiosity, precision, and healthy scepticism to the work. We focus on what the data tells us, rather than what sounds good in theory.
We also take the time to understand a brand properly. We do not recommend partners until we know the business, the customer, and the journey in detail.
That experience shaped how we work today. We bring curiosity, precision, and healthy scepticism to the work. We focus on what the data tells us, rather than what sounds good in theory.
We also take the time to understand a brand properly. We do not recommend partners until we know the business, the customer, and the journey in detail.
What we care about
We focus on the metrics that matter for long-term growth, from basket completion and average order value to customer retention.
We believe growth should not depend on giving margin away. They should be able to create more value for customers and understand the impact in clear commercial terms.
We believe growth should not depend on giving margin away. They should be able to create more value for customers and understand the impact in clear commercial terms.
The kind of team we are
We value people who look for evidence, welcome feedback, and know that proof matters more than promises.
If you want to work with us
Whether you are a brand considering Tyviso, a potential partner, or someone exploring a role on the team, we hope this gives you a clear sense of who we are.
We are building a company centred on creating more value across the Commerce Journey. We care about doing things properly, learning continuously, and delivering work that stands up to scrutiny.
If that sounds like the kind of company you want to work with or be part of, we would love to hear from you.
We are building a company centred on creating more value across the Commerce Journey. We care about doing things properly, learning continuously, and delivering work that stands up to scrutiny.
If that sounds like the kind of company you want to work with or be part of, we would love to hear from you.
Core Values
Trust
Every brand in our network is hand-picked. We never pool, sell, or reuse data, and our ISO27001 certification backs that up. Your brand and customers are always in safe hands.
Beauty
A great offer should never feel intrusive. Every Tyviso placement is white-label by design, blending seamlessly into your brand so the experience feels native, not disruptive.
Performance
We only succeed when you do. Our model is built for results: no wasted spend, no guesswork, just proven buyers reached at the right moment, with full A/B testing to optimise confidently.
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